Heel Pain/Plantar fasciitis refers to inflammation of the sole of the foot, usually at the point where it attaches to the heel bone. It is a common cause of heel pain in runners. Pain is common over the inside of the heel and usually radiates down the inside of the sole of the foot. The pain usually occurs with activity and is also typically present in the morning when taking the first steps of the day.
Physiotherapy, aims to reduce local inflammation and address any biomechanical problems. While the Plantar fascia is still painful it may be treated with ice packs. Once the pain has subsided, stretching the plantar fascia (by pulling the toes towards the shin) is effective in encouraging the tissue to regain its normal alignment. Also, orthotics maybe beneficial.
It is important to ensure that you are wearing the correct running/walking shoes for your foot type. You will need to seek out professional help from a specialist running shoe store.